The Yoga Pod Sydney
The Yoga Pod Sydney, founded by yoga and health enthusiast Katy Graczer, is an online destination / hub connecting students with teachers and studios, curating the best retreats, workshops, events and products to help likeminded yogis create their individual paths of wellness. It also features workshops and a podshop where yogis can buy yoga and mediation gear, travel and wellness equipment.
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I supported the Yoga Pod not only with digital design but with strategic communications and messaging. Design work included new business cards, flyers, letterheads, social media and digital advertising creative around the podshop products.
Communications work included the set up of a thought-through social advertising strategy, and a thorough website audit including suggestions to messaging and structure.
